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2011/03/03
Thermaltake Technology Makes Apperance in CeBIT 2011

Thermaltake Technology Makes Apperance in CeBIT 2011
Thermaltake.Tt eSPORTS.LUXA2
Comprehensively Buliding a Culture of Entertainment and Lifestyle

CeBIT 2011, the computer exhibition in Hanover, Germany has opened its doors officially. Thermaltake Technology has persisted in the mission of “creating a perfect user experience”, and the vision of building Thermaltake Technology into “a cultural brand for the enjoyment of entertainment, e-Sports, technology and lifestyle” leads the subsidiary brands of Thermaltake, Tt eSPORTS and LUXA2 to show the fervent design concepts and brand new products, including the unique Level 10 GT gaming case by Thermaltake, derived from the innovative design concepts of the enthusiast class Level 10 dream case, combining the needs of visual aesthetics, modern games and entertainment applications. The professional gaming brand “Tt eSPORTS” has prepared the Challenger series keyboards with hand sweat preventing device, along with MEKA G1 mechanical keyboard, gaming mice and headsets for gamers to experience on-site; in addition, the Apple accessories brand LUXA2 would be showcasing fashionable accessories at Thermaltake’s stand, including the practical H7 iPad car mount holder and a series of iPhone and iPad cases. All of which are qualified products of Thermaltake Technology brands, proving that the passion of technological crafts and living culture may combine perfectly. (Thermaltake vs. CeBIT 2011 website: http://globalevent.thermaltake.com/cebit2011/)

For the past 11 years since the establishment, Thermaltake Technology steadily leads the PC DIY market, never set boundaries due to the persistence in brand value as a pioneer leader to guide the trend, thinks over and creates the customers’ comprehensive needs for entertainment, e-Sports, technology and lifestyle. Having observed the trend of Apple accessories and e-Sports gaming, Thermaltake has launched the brand of LUXA2 in 2009, and established the first professional gaming gears brand in TeSL (Taiwan e-Sports League): Tt eSPORTS and the professional e-Sports team Tt APOLLOS, becoming the first choice brand for experts.

Thermaltake Level 10 GT - Upgrades for the gaming case
Deriving from Level 10 dream case’s best performance and innovating exquisite designs, Thermaltake Technology launched the brand new “Level 10 GT” after its success, and leads the highly-praised iconic design concepts into the mainstream market. The design concepts of Level 10 GT include the the needs of visual aesthetics and the supports of modern games and entertainment applications. Level 10 GT has become the rage in CeBIT, eclipsing other competitors to demonstrate the leading position of Thermaltake Technology in the ICT industry.

Level 10 GT also provides more space and optimized ventilation system for hardware required for realistic 3D games and multimedia entertainments. The EasySwap HDD/SDD removable tray allows the hot-plugging and hot-swapping of hard disks to be done within seconds; with this unique function, users can obtain the greatest storage flexibility and maximum data transfer speed. Since the Level 10 GT case is especially build for e-Sports contests, it provides a removable headset hanger for gamers to hang their beloved gaming headsets, and the ColorShift fans allow colors to vary among different gaming environments. The Smart-lock Security System of hard disk, side panel, mouse and keyboard lowers the possibility of their beloved peripherals being stolen in public areas like e-Sports contests.

Tt eSPORTS - creator of professional e-Sports performance benchmark
Tt Apollos’s StarCraft Team officially established
The products of professional gaming gears brand Tt eSPORTS pursuit high-end gaming peripherals such as keyboards, mice and headsets, among them the CHALLENGER series gaming keyboard-CHALLENGER, CHALLENGER Pro and CHALLENGER Ultimate are all membrane keyboards; not only do they provide MMORPG and RTS gamers with absolute superiority, but also supply gamers the desire of control and utmost sensations, becoming the pronoun of gaming peripherals. Thermaltake Technology has expanded the business territory as early as December 2009 by establishing “the professional e-Sports Team Tt Apollos”, and succeeding the teams of Special Force and Crazyracing Kartrider, “the professional e-Sports Team Tt Apollos” is now officially joined in by “Tt Apollos’s StarCraft Team”, which has recruited worldwide prominent players and is keen to participate in global contests to connect with the world, and carry forward the culture of e-Sports gaming, thus demonstrating the complete and forward-looking vision along with the marketing strength of Thermaltake Technology’s comprehensive brand value.

LUXA2 – Simple lifestyle and new fashion
LUXA2 inherits the simplicity and luxury from the persistence in details, and by fully demonstrating the elements and materials, the needs of taste and fashion, specialty and amusement are combined to fulfill the desire to pursue uniqueness in the individuality era, demonstrating an extraordinary taste of living! LUXA2 has launched brand new products such as the fashionable H7 iPad car mount holder series; the LUXA2 Metropolitan Genuine Leather Sleeve for MacBook uses superfine fiber in order to protect your MacBook from minor impact and scratches; the LUXA2 Esbelto Genuine Carbon Fiber Case for iPhone4 is made from 100% real carbon fiber material that provides an integral design, and weights only 8 grams. Exquisite craftsmanship with aesthetic and elegant design style is a commitment to customers of LUXA2.

The vision of 2011 will be fulfilled by building Thermaltake Technology into “a cultural brand for the enjoyment of entertainment, e-Sports, technology and lifestyle”, and regard this as the main target to seek for another breakthrough, exceeding the passion and expectations of worldwide consumers who cherish Thermaltake Technology.


Press Contact:
Charlotte Chen
Brand Innovation Center - Corporate Public Relations Office / Public Relations Manager
Tel.: +886-2-8797-5788 Ext.2115
Email: Charlotte.chen@thermaltake.com.tw

For further information about Thermaltake Technology, please visit www.thermaltake.com, or contact our customer support at 0800-266-818.
Thermaltake vs. CeBIT 2011 website: http://globalevent.thermaltake.com/cebit2011/

 

About “Thermaltake”
Thermaltake Technology was established in January, 1999 and has been market to the world with “Thermaltake” brand name ever since. The brand personality of Unique, Aggressive, Vivid, and Stylish makes Thermaltake an expert in creating Exciting things and Fascinating environment for gamers and enthusiasts, also Keep them Constantly High physically and mentally.

Moreover, Thermaltake Technology get close to consumers and observe lead users’ behavior and requirement, to design aesthetic and high quality products which will greatly improve system performance and bring the user to the up most potential. With innovative design and unique style, Thermaltake products spread rapidly among the enthusiasts in DIY market and soon become the number one choice for PC DIY enthusiasts worldwide.

About “Tt eSPORTS”
Thermaltake is a well known brand for gaming & DIY in Case, Cooler, and PSU for years. Due to the constant requests for keyboards and mice from gamers and end users, Thermaltake decided to create a series of gaming keyboards, mice, and headsets with the Tt eSPORTS brand. By using Tt eSPORTS, we want to extend our product lines into the gaming industry, and provide more “personalized gaming” gears to gamers and enthusiasts worldwide. With years of experience in gaming industry, Tt eSPORTS is committed to bring the most personalized and the highest quality weapons for the most competitive cyber battles, and advances with the idea of products designed by gamers for gamers.

About “LUXA2”
LUXA2, a Division of Thermaltake, was created in 2009, with characteristics of simplicity, luxury, and unique lifestyle. The core design theory of LUXA2 starts from simple shapes blending with luxury elements, which create the unique lifestyle for different segments within the society such as Creative Pro, Mobile Blogger, Leisure Seeker, Hip Newbie, Entertainment Junkie, and Apple's Mac Lovers. LUXA2 represent an emerging trend of "individuality" in the world. Not only do people need function, but they also need products with aesthetic appearance. Exquisite craftsmanship with aesthetic and elegant design style is a promise and commitment from LUXA2. Thus, the Simplicity, Luxury and Lifestyle of LUXA2 creates a Uniquely You.

About “Tt APOLLOS”
Tt APOLLOS is the professional e-Sports team established by Thermaltake in 2010, and is currently the newest of the five professional e-Sports Teams in TeSL (Taiwan e-Sports League). Apollo was one of the 12 Olympians, expressing radiance and glory, and there is not a trace of darkness in him. Apollo also mastered in archery; he could shoot with unfailing accuracy. This was where Tt APOLLOS got the name from, symbolizing integrity and passion of the team. The SF (Special Force) team of Tt APOLLOS acted like the team name and got the first place in TeSL’s event of SF Online in its first year of establishment.

The logo of the team was based on Ancient Greek warriors; helmet, shield and other adornments were standard equipments of the valiant Greek warriors. The warrior’s arm posture presents a feeling of confrontation and rush, while his sharp eyes will frighten the enemies before combat.

Official site of Tt Apollos: www.ttapollos.com.tw